Online remains the #1 resource for new and used vehicle buyers - Make sure you’re being found
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms. Search engines have two major functions: crawling or learning about your website, and providing search users with a ranked list of the websites they’ve determined are the most relevant. Leading search engines use algorithms with over 100 variables when determining a websites relevance. To Google, that algorithm changes over 600 times in a year. At AutoFeeds, we make sure your website is properly coded, tagged and structured on an ongoing basis. When your site is crawled search engines know you are offering rich, relevant content primarily for users – you have a clear hierarchy and text links, your elements and ALT attributes are descriptive and accurate and you use keywords to create descriptive, human-friendly URLs.
In layman’s terms, an internal link is one that points to another page on the same website. Internal links are most useful for establishing site architecture – something search engines really like when crawling your site. Good architecture provides spiders with access to a crawlable link structure—a structure that lets spiders browse the pathways of a website—in order to find all of the pages on a website. Google’s colorful spider has reached page “A” and sees internal links to pages “B” and “E.” However important pages C and D might be to the site, the spider has no way to reach them—or even know they exist because no direct, crawlable links point to those pages. The optimal structure for a website would look similar to a pyramid. AutoFeeds spends a lot of time making sure search engine spiders can crawl your website efficiently and effectively. How does this help sell my cars you may ask … all of this effects your relevance to search engines – If your site is deemed relevant, you get a higher search ranking, higher search ranking means more web traffic, more web traffic means more leads and well folks, leads mean sales!
Keyword research is one of the most important exercises when defining your SEO strategy. Ranking for the right keywords can make or break your website and ultimately your business. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers so you can successfully capture the eyeballs of high value leads. Its not just about getting eyeballs on your inventory, its about getting the right eyeballs.